Starlight Runner is proud to announce that it will be creating and producing the heroic universe at the heart of a major new sports entertainment franchise. Jeff Gomez and Mark Pensavalle will act as Transmedia Producers.
FactoryMade and Lucha Libre AAA have brought onboard Starlight Runner Entertainment, a New York-based production company specializing in the global transmedia growth of leading entertainment properties. Lucha Libre AAA will be the first entertainment-sports league to be reimagined for the American and global market and launched with Starlight Runner’s proprietary franchise development methodology embedded in its DNA at inception.
“The team united behind bringing Lucha Libre AAA to the United States has provided us with an extraordinary opportunity to use our transmedia techniques to build an exciting multi-platform world of heroes, villains and spectacle,” said Starlight Runner CEO Jeff Gomez. “This new experience will resonate with the aspirations of the powerful emerging Latino audience and the youth market beyond.”